Jan. 5, 2007
ON THE ROAD: What’s New in Detroit
By Richard Williamson
Scripps Howard News Service
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Among the most notable CUV intros in Detroit is the 2008 Nissan Rouge. (SHNS photo courtesy Nissan)
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It was the best of times (for Toyota). It was the worst of times (for
Ford).
It was 2006.
Now, it’s 2007 and all the world's automakers are running for limelight
at
the 100th North American International Auto Show in Detroit.
Held annually in the home of the Big Three, the Detroit show opens Jan.
13
with GM, Ford and DaimlerChrysler struggling to hold terra firma
against a
relentless tide of foreign competition.
The trend indicates this should be the year that Toyota passes General
Motors as the world9s largest automaker.
As GM's sales fell to the lowest annual total since 1970 and Ford
suffered
its sixth yearly decline in a row, Toyota notched its 11th straight
year of
sales increases and celebrated the Camry's fifth consecutive year as
the
best-selling car in America.
Japan's other big brands, Honda and Nissan had mixed results.
While Honda deliveries rose for the 13th year, Nissan saw sales slip
for the
first time in five years. For the auto industry as a whole, 2006 marked
the
first sales decline since 2003.
Surprisingly, it was the Mercedes-Benz side that brought down sales of
DaimlerChrysler in 2006 as Chrysler Group sales actually rose slightly.
With more than 90 percent of respondents in an Associated Press-AOL
poll
anticipating higher pump prices this year, automakers are emphasizing
fuel
efficiency over brute power. The housing market's decline has further
handicapped truck sales, once a virtual monopoly for GM, Ford and
Chrysler.
As Toyota encroaches on Big Three truck turf with a Texas-built Tundra
this
year, GM is hoping to dim Camry's crown with a redesigned Malibu
debuting in
Detroit. Monster sport utility vehicles (SUV) are also yielding center
stage
to smaller, more fuel efficient CUVs (crossover utility vehicles) that
ride
on the chassis of a car instead of a truck.
Among the most notable CUV intros in Detroit is the 2008 Nissan Rogue,
expected to retail for about $20,000 when it goes on sale in September.
Bearing a family resemblance to the curvy Murano, the Rogue will
challenge
Honda's CRV and Toyota's RAV-4. Rogue's 2.5-liter, 4-cylinder engine is
harnessed to a continuous variable transmission (CVT) and wears disc
brakes
on all fours with an anti-lock system.
The Malibu, an athletic, mid-size performer that has never really won
the
respect it deserves, emerges from the styling salon with a sleeker
exterior
and an upgraded interior.
Scheduled to go on sale in early 2008, Malibu is expected to continue
its
price advantage against Camry and the Honda Accord. With Chevrolet
providing
a rebate of $2,438 in December, the average Malibu fetched $17,939
compared
to $22,402 for the Accord and $23,441 for the Camry, according to the
Power
Information Network. Despite the incentive, Malibu achieved less than a
third of Camry's sales in 2006.
Along with a choice of 4-cylinder or V6 engines hitched to a six-speed
automatic transmission, the new Malibu will feature a quieter interior
and
new safety equipment such as side-curtain air bags.
Other GM introductions include the Cadillac CTS, GMC Acadia, Saturn
Outlook
and Buick Enclave crossovers.
Mazda brings a new Tribute hybrid electric SUV to the Detroit show,
adding
momentum to a segment that is growing in popularity though adding
little to
profitability.
Because hybrids have captured the public's imagination and fueled hopes
of
overcoming our dependence on a potentially declining resource (oil),
automakers are competing for hearts and minds of the future.
The 2008 Tribute HEV's gasoline engine and electric motor will produce
155
horsepower while meeting California's Super Ultra Low Emissions Vehicle
and
Advanced Technology Partial Zero Emissions Vehicle standards, the
Japanese
maker says.
Mazda, which shares models and technology with its parent Ford, will
also
display its new seven-passenger SUV Mazda CX-9 and the five-passenger
SUV
Mazda CX-7.
Mitsubishi Motors introduces its revised Lancer compact sport sedan, an
attractive car aimed at the middle market.
From Europe, meanwhile, comes BMW's first electronically operated
folding
hardtop on the new 3-Series convertible.
If small cars are making a big impression this year, the new Smart
ForTwo
should be a show stealer. The Smart car from Mercedes Car Group will go
on
sale in the United States for the first time in 2008. The city mouse
that
sips Europe's high-priced gas, could be a huge success if U.S. pump
prices
rise as expected. It could also be a big bust if prices fall, of
course.
Mini, part of BMW Group, is also making a big deal out of its
Convertible
Sidewalk, featuring special light-alloy wheels, special interior
surface
trim and leather upholstery.
Imagine telling your friends that you came to work on a moving
Sidewalk.
Richard Williamson writes about automobiles for Scripps Howard News
Service.